When thinking of which promo item to choose it’s easy to feel overwhelmed. The options are seemingly endless!
I recommend reading The Art Of Choosing by Sheena Iyengar. It will definitely change the way you view choice and how it impacts your business.
Here are a few pointers to keep in mind:
Cost per impression-
How often will your message be seen by the user or by others around them? For instance, a shopping bag will be seen every time they go to the grocery store. It will also be seen by other shoppers at the grocery store. So bags typically have a low cost per impression. This means you are able to invest less money, while attracting more views to your message.
You wouldn’t expect an elegant restaurant to hand out plastic pens with the logo of a hospital on it, right? It would send the wrong message to the customers. It would state that they aren’t willing to invest in a nice pen, while simultaneously communicating the wrong message. It could even be harmful to their reputation!
Steer clear of items that look like toys. Instead, focus on useful items that people will appreciate. This does not imply that you have to spend more. It simply means that the item should have a high perceived value.
Instead of printing your logo front and center, I recommend incorporating inspirational messages with a link to your website for further information. This will inspire your customers and prospects while still reminding them of who gave them the gift. It shows them that you are focused on them, and not solely on self promotion. It will also help you stand out.
Select items that are compliant with CPSIA laws and safety regulations. A certified distributor will be able to help you make the right recommendations, to ensure the products you select come from reputable sources.
Consider cross promoting with another business who serves a similar audience. This will enable you to stretch your dollar further and support each other too!
If you own a boutique store at a mall, you could offer to split the cost of canvas shopping bags with a shoe store next door, for the opportunity to share advertising space on the bags that leave your respective stores.
No need to go at all this alone. We are here to help make the process easy, for no additional cost.
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