At Brandulation, we sign the closing of most of our correspondence with “At Your Service.” This is intended as a constant reminder to ourselves and our customers.
The meaning of service goes deeper than just words. It ties to all relationships and connections we make.
Remember the last time someone contacted you to talk about their offerings? Maybe they were asking you about your cell phone plan, your cable service, your landscaping needs, etc. How did you react to these inquiries? Were you curt? Were you friendly? Were you sarcastic?
The key is to put yourself in that persons shoes for a moment. They are trying to offer a service and have a benefit to offer. Their goal is to find out if you are a good match. If you cut them off or sound annoyed, it only makes their job more difficult and puts the burden on the messenger. Instead, try compassion and kindness. Ask them how they are doing? Be honest. If what they are offering does not interest you, let them know. That may change in the future. Ask them if there is anything else you might be able to do that could be helpful…i.e. complete a survey.
As I write this, I am thinking of a special client who always makes me feel welcome and appreciated. They greet me with a smile, ask me if I need anything when I visit, and thank me for the work I provide. I love going to their office and catching up with them! I love processing their orders and going the extra mile for them! Wouldn’t it be wonderful if all interactions were that way?
This applies to everything we do. When someone shares a post on social media, click like or respond in someway to show your appreciation for sharing their stories. These are real people on the other line, and they do notice when you consistently ignore them.
Opportunities are all around us. For example…
#1 If someone sends you their e-newsletter without asking your permission, the instinctual reaction is to get annoyed, unsubscribe or worse, report them as spam. However, what if you thanked them and asked them to sign up for your newsletter? You’ve just gained a new connection and are most likely receiving helpful information about their business. Think about who they serve and offer to help. (I would also personally advice them about email etiquette).
#2 If you receive sales notices via Direct Mail, the instinctual response is to shred non personal correspondence. Instead, why not reach out to those folks and get to know about their business to see if you can help and make a new connection?
#3 If someone goes through the trouble to meet you to talk about the services they offer, instead of avoiding them…Why not say “YES!” and use the opportunity to learn about them as well as share information about your business?
Keep in mind that the people you come across everyday are potential customers and prospects. If they are not treated with respect, they will remember you and the company you represent in a not-so-positive light. Your opportunity to grow your connections and referrals will be compromised by your actions.
The old saying, stands true to this day.
“Treat others the way you would like to be treated.”
Live by this simple rule and your life will be filled with meaning and abundance.